Tone

This is not the recommended strategy based on your chosen target audience. However, if you would like to use this strategy, here are some suggestions.

The recommended tone of your data story will be:

• Calm, nonreactive
• Establish a shared language with those involved in the decision-making from the outset.
• Focus on winning over the voting majority. Stay the course. This may require consistent reinforcing of message.

Tactics

The recommended tactic of your data story will be:

• Connect goals with community/patron needs.
  *It's not personal. It's not "Librarian XYZ'" agenda, but a response to a real need.​
• Research counterarguments/ popular misinformation, and provide evidence/stories that address misconceptions.
• Ask questions: 
  • Why is this happening?
  • Why has this issue been chosen?
  • What are our goals? 

Evidence type

The recommended evidence type of your data story will be:

• local user surveys 
• other evidence of existing strengths  
• Comparative data 
  •(PLS, Benchmark, Project Outcome, state data)
  

Supplement Data Resources

Some supplemental data resources are listed below

National Data Resources

• Public Library Association (PLA) Benchmark
  Include a range of visualizations of new PLA survey data, historic PLDS data, IMLS Public Libraries Survey, and data from the Census Bureau.
• Public Library Association (PLA) Survey and Data
  Focus on how libraries are utilizing their unique programs, services, partnerships, and facilities in support of community needs
• IMLS Public Library Survey
  The Public Libraries Survey (PLS) examines when, where, and how library services are changing to meet the needs of the public
• More to be added...

Regional Community Data Resources Data Resources

• State Libraries
  Contains survey and data of each state libraries
• U.S. Census Bureau
  Cover 100,000+ different geographies: states, counties,tribal areas,districts
• City-Data.com
  Data from government and private sources
• Your local, county, and state government websites