Tone

You have selected to Polarized audience as your target audience, the recommended tone of your data story will be:

• Calm, nonreactive
• Establish a shared language with those involved in the decision-making from the outset.
• Focus on winning over the voting majority. Stay the course. This may require consistent reinforcing of message.

Tactics

The recommended tactic of your data story will be:

• Connect goals with community/patron needs.
  *It's not personal. It's not "Librarian XYZ'" agenda, but a response to a real need.​
• Research counterarguments/ popular misinformation, and provide evidence/stories that address misconceptions.
• Ask questions: 
  • Why is this happening?
  • Why has this issue been chosen?
  • What are our goals? 

Evidence type

The recommended evidence type of your data story will be:

• local user surveys 
• other evidence of existing strengths  
• Comparative data 
  •(PLS, Benchmark, Project Outcome, state data)
  

Supplement Data Resources

Some supplemental data resources are listed below

National Data Resources

• Public Library Association (PLA) Benchmark
  Include a range of visualizations of new PLA survey data, historic PLDS data, IMLS Public Libraries Survey, and data from the Census Bureau.
• Public Library Association (PLA) Survey and Data
  Focus on how libraries are utilizing their unique programs, services, partnerships, and facilities in support of community needs
• IMLS Public Library Survey
  The Public Libraries Survey (PLS) examines when, where, and how library services are changing to meet the needs of the public
• More to be added...

Regional Community Data Resources Data Resources

• State Libraries
  Contains survey and data of each state libraries
• U.S. Census Bureau
  Cover 100,000+ different geographies: states, counties,tribal areas,districts
• City-Data.com
  Data from government and private sources
• Your local, county, and state government websites